The School of Wine & Spirits Business team is stronger than ever with the arrival of Roberta Crouch, who is the new director of the MSc in Wine Business.
Roberta Crouch has joined the SWSB from the University of Adelaide where she was Director of the Masters of Wine Business and the Chair of the Wine Future Research Cluster. This entity, which is financed by the national association of Australian wine producers (Wine Australia), brings together well-known academics specialised in wine management, as well as keys actors in the Australian wine-growing and wine-making industry.
Professor Crouch's research includes studying wine consumers' behaviour, and in particular in terms of their decision to buy wines from traditional and developing markets. She has received substantial financing to carry out studies on the wine industry, notably on digital strategies, brand development and wine tourism.
Roberta Crouch also has extensive experience in developing and managing degree programmes and in addition to Australia, has taught in France, Germany, Finland and Singapore.
A remarkable and ideal profile which enhances the School of Wine & Spirits Business' faculty and confirms the institute's national and international ambitions. Welcome aboard Roberta !