It was on the first day of his work placement at a wine merchant's in Beaune that this Dijonnais realised that wine was going to be his future. Having completed the first half of the Grande Ecole programme at Burgundy School of Business followed by his placement year, he decided to enrol in the MSc in Wine Management.
2012 saw the inauguration of the programme and a part of the attraction for Jérémy was to be one of the first to graduate.
He decided to create his company just before returning to his studies because he saw the programme as a good opportunity to build up his network. During the tastings on wine estates and at trade fairs he created partnerships with the wine producers he met. Today his company has exceeded his own expectations for its growth and he has hired his first employee.
Love of the product he sells is a driving force. "Wine is about pleasure and sharing. The world of wine is a convivial environment that sells a dream. The product is complex, changes constantly and is vibrant," he explains.
He has a preference for Burgundy wine because of the diversity of its products and the uniqueness of its aromas. It is wine that has an 'elegance and finesse' specific to the region, with its small plots and varied microclimates.
Although Jérémy is a local, his family has no affiliation to the wine industry. He has had to work hard to be accepted into a milieu closed to the unambitious and the ignorant. It is satisfying, he explains, to have made a place for himself in the sector.
He hopes to expand his business rapidly and believes there is a lot of room for development at the national level. By cutting his profit margin, he has already made inroads into other regional markets, giving competitors a run for their money.
"To start your own company in the wine industry you need skills, knowledge, a network and a cash flow," he maintains. He started with very low overheads: €300 a month excluding tax, to be exact. Recently he invested in a new truck. "With growth, the company structures itself."
For the moment, all the profits he makes are fed back into the company but, with his passion and ambition, the owner and associate manager of Bourgogne, Terroirs et Traditions will undoubtedly become a player.
Who? Jérémy Voisin
What programme? MSc in Wine Management
When? 2012 – 2013