Objectives
This English-taught programme was designed for graduates who have a passion for wine and some experience in the wine industry. It is ideal for those looking to create their own business or become industry-specific marketing specialists but it also offers a wider range of professional outcomes. The programme's main focus is demand creation, with particular attention paid to technology, the use of the media and social networks.

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Driven directly by feedback from the wine sector, this MSc has a strong commercial focus, with emphasis on marketing and financial skills required by entrepreneurial professionals.
Wine entrepreneurs need to succeed within an international context. Our programme, which lasts three semesters, offers students a sound grasp of the requirements of the global market by exposing them to a diversity of cultural experiences and an understanding of the intricacies of world commerce.
We draw upon the expertise of an international network of speakers, professionals and academics who will help you develop added value to your offer.
Every year students attend the ProWein, as well as other trade fairs, as part of the programme.
 
The programme's profile is emphatically international with current and former students from the USA, the UK, South Africa and Brasil, to name but a few countries.
The MSc in Wine Business at Burgundy School of Business has a global reputation for enabling graduates to succeed in this increasingly competitive industry.
 
The places available are limited to a maximum of 25 students.
Career opportunities
The MSc in Wine Business Programme will deliver dramatic new career opportunities for those seeking managerial positions in the wine sector.
Our programme is uncompromising in its commercial orientation, with emphasis on marketing, distribution and financial skills.

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Principal positions of interest:
  • Marketing manager: small, medium or large winery
  • Distribution manager: winery, wholesale or retail
  • Regional or group collective representative
  • Wine or regional tourism manager
  • Community manager for a wine business
  • Wine writer